Top 3 Internet Marketing Promotion Tips

So you want to construct a very profitable internet marketing promotion?

Many do, but few have the understanding, and patience to maximize profit potential using effective internet marketing strategies.

When I use the term online internet marketing I am referring to promoting a product or service, whether it is yours or others, and getting as many qualified visitors to visit your website as humanly possible.

When many business owners start e business marketing as an additional avenue of marketing they feel all they need to do is put up a website, and qualified buyers will flock to the webpage, and money will fall from the sky. Not necessarily so.

In an internet marketing promotion this is the farthest thing from the truth. First off, you have to get your site ranking high in the search engines for specific keywords.

Unless your internet business wants to buy traffic via pay per click, or offer an affiliate internet marketing program, the website traffic will be minimal unless you rank for high searched upon keyword terms.

Minimal web traffic equals minimal sales. You have to put forth a continuous effort driving traffic to your site, day after day.

Here are 3 internet marketing promotion tips that will assist you in getting the most out of your online marketing promotion.

1. Continuous, internet promotion using as many online marketing strategies as possible.

It takes continuous work as an online marketer to drive traffic to your site. You must hit as many traffic avenues as possible.

Some web traffic creation strategies include article marketing, submitting press releases, launching an affiliate program, SEO your site, and invest in pay per click advertising.

A winning internet marketing tip is to have a diversified internet business strategy for driving qualified visitors to your website.

Promote! Promote! Promote! You have a choice. You can do the work yourself, or delegate your internet marketing promotion tasks to others. The most successful online marketers leverage their time by having others do traffic generation tasks for them. Do what is best for your specific internet business.

2. Always be building relationships.

When I mean relationships I mean with possible joint venture partners, or affiliates, as well as visitors to your website.

To have a really effective internet marketing web site promotion you will want to build a list of people highly interested in your product. Without a list you may never get another chance to market to a web visitor again. Once they are gone, they generally are gone! Therefore, I highly recommend giving visitors something valuable in exchange for signing up for additional information. You can then begin building a relationship with your prospects, and begin turning them into paying customers in the very near future.

Another top internet marketing tip is to focus on building a relationship with your list. People will buy from those who know you, like you, and trust you.

It is important for your internet marketing promotions to build relationships with other marketers who have lists of people. That way you can form joint ventures with people to promote your internet marketing product, or service.

3. Always be testing.

It is always important for your internet marketing promotion to always be testing. Know your conversion rates, and continually strive to beat the control. Your sales copy needs to improve each month. Never be satisfied. If you are, you are throwing money away.

Have a mindset that your copy is the worst it will ever be, today. Keep testing, and tracking to increase sales conversion rates.

For your website promotion internet marketing business get familiar with the overall conversion rate, value per visitor, and lifetime value of your customer.

Having a firm grasp on these numbers. Attempting to improve them will quickly put your internet promotion in overdrive.

Continuing education should always be a key to your internet marketing promotion strategy. Attempt to keep up with the latest online marketing tips, tricks, and techniques, and inject the ideas into your overall plan.

Internet Marketing – The “I”conic Success Factor For Your Business

Your business potential, performance and prospects (3P) catch the pubic eye, through the marketing platform. With the consumer base expanding with the Internet universe, there is a greater challenge for businesses, to compete and become the chosen brand. How to be successful using internet marketing strategy?

As mentioned, marketing keeps the public in tune with the trends, the variety and variation of the business and consumer market, and the competitive edge your business has over and above the rest. With the Internet becoming a global phenomenon, bridging the gulf between the ‘know’ and ‘know-not’ has brought all consumers to the same plane of awareness. There is no longer the clich├ęd consumer mindset, which used to stick to traditional product /service, as industrial diversification in the real-time world multiples in the internet-space. To substantiate, a consumer product, which has its retail showrooms in 3-4 regions across the country, where it’s headquartered, may have many virtual retailers in the Internet-market. Products and services come along a chain of offers, vouchers and freebies, in this free-space which erstwhile, were less prevalent.

And the internet spaceship helps you navigate ‘over the mountains’ or across the seas real quick. Geography or even time-zones are no hurdles for either consumer-quest or business-marketing. For instance, your very own product/service can be rivaled by a competitor across the seas. And your so-called ‘patron’ customer may easily get swayed by the counterpart else where, with your rival striking the best deal

So, if you want to enjoy a customer -patron or build your corporate identity in the Internet Market, your marketing techniques should take form and shape in a manner, which exploits the e-potential to the maximum: offering another best thing about the Internet, which works around-the-clock, even when you are offline.

What defines successful internet marketing? To be a successful e-marketer of your business requires you to be a successful “Interneteer”. What it implies is as a marketer of your online business, it demands more than the internet academics to sail through. You have to have the application knowledge of deploying internet marketing techniques, in the right internet segment, for the right product/service. You have to be strategic, adept and proactive to ensure that your corporate identity stays on the rising tide, to get to the consumer ashore, and take in the inflow of sales and come forth one again for a deeper impact and better revenue.

Internet market strategies are multi-dimensional. Your first milestone towards marketing, is that of a full-fledged, attractive website which earns the capability of ey-ball-customer conversion. Your website can have attractive logo designs unique and symbolic of your corporate identity/business, an integral component of online advertising. A brand differential is typically the business/company logo. Moving over to the textual part of your site, you could add-value to it by making it SEO optimized. This way your business rides on the wings of Search engine optimization. Depending upon the nature of your business, whether sales/product/service, your portal/ site should be well aligned with customer requirements, streamlining your business presentation and functionality with appropriate technology. The technology to bolster your online business should function on the customer-satisfaction premise. To make sure that your website/business is the ‘catch’ of all eyes, the widely online advertising tools (AdWords, affiliate advertising) can be used. To boost your business potential further, you can create connectivity with a customer base or affiliates or similar business/product groups through social media networks (Facebook, twitter etc). This in turn reaps multi-fold benefits, from your customers (in the way of surveys and feedbacks), business-partners (for strategic alliances to expand business prospects) and the market-competition (trends, and where you need to change and strategize)

As explained the 3Ps of a business get the best projection through outstanding marketing and advertising tools. And, with the internet as your business platform, the opportunity to stand out as a brand is highly-visible. Only, you need to have the power of sight and vision to grab it and turn it into a golden mine.

Christian Home-Based Businesses Online and What to Look For When Choosing One

First The Basics About Christian Home Based BusinessWhen on the hunt for a christian home business, you’ve pretty much made up your mind about what you would like to see with a particular company. But first, you must know the basics about home-based business and how work-at-home opportunities can earn you income. Now, everyone knows that you can make money online, and thousands and possibly millions of people do everyday. But how does one go about doing this? Ok, first, you have to get it into your head that to make money online you MUST either have your own a product or service to sell online and advertise online OR, you MUST advertise or sell someone elses products or services online. That’s It! It doesn’t get much more complicated than that. Either you have something of your own to sell, or you sell what someone else has, and they pay you commissions for your sales.So How Do You Determine A Profitable Christian Home Based Business?Now that we know it takes a product to advertise/market online to make sales and earn commissions, we can now go on the hunt for a christian home based business with products. When looking for these products within various companies websites, there are a few key points that you want to keep in mind. PRICE, QUALITY, and DEMAND. When researching products, an important factor to look for is affordability, especially in today’s economic crisis, affordability could not be a more important factor than right now. Make sure that a majority of potential customers of the product will be able to afford the product, not just once, but most likely on a monthly basis. Usually christian home businesses or any other network marketing home business, requires the consumer to purchase a product or service each month, i.e nutritional vitamins, weight loss supplements, educational products, etc. Now that we have price set, we now need to look for quality. You do not want the quality to be sacrificed due to TOO LOW of a price. Often businesses will sacrifice the quality of the ingredients or services of their products to compensate for the lower price point. So choose a moderate price, not too low not too high, which will also be important factor when it comes to commissions earned. Finally we have the demand of the product or service. Does the product or service appeal to the masses? Do many people demand or need the product or service? A high demand product will all but ensure customers on a repeat basis, meaning more residual (or over and over) income.Let’s Talk Christian Principals Within A Christian Home BusinessDoes the christian business or company follow christian ethics and beliefs? When recommending advertising methods to market their products, the company or home business should encourage strong christian ethics and possibly even incorporate this into their slogan or even the company’s name. Their are many christian home based businesses to choose from, and with these simple guidelines, it should make your searching experience a bit more detailed.

Starting A Home Based Business Marketing Career

The world of marketing from home, normally from the internet, is an incredibly fast growing field that millions of people are joining in on. For quite some time now, this incredible field has been marked with a rich sense of direction as well as a very solid path to great success overall. One should realize that in this process, they are essentially becoming a business owner which requires the knowledge of the tools necessary for starting a home based business marketing career.Quite often, being a business owner requires an incredible amount of inner belief. One truly has to believe that this is possible as there are countless steps involved in making a successful career happen. There are quite a few simple self motivation and inner reliance techniques that can truly help in this process.When starting an at home marketing career, one needs to be the best leader possible. When leading a home based business, one must to first be able to lead their own personal being which is often inclusive of an incredible amount of self discipline and character. In this process, there should be an incredible inner discipline and leadership acumen that is innate and able to be modified and practiced at all times.Self coaching is an incredible method in gaining an increased inner confidence and self leadership. Basically, constantly coaching oneself and gaining upon experience is an incredible tool for moving forward. Learning from the negative and gaining from the positive is always a crucial aspect of life.One must also set realistic targets. In marketing, there are often very high pressure and goals in place which make the most money. Aiming for these targets and setting the goals necessary to obtain them are crucial. These ultimately can make or break any business.Also, ensure that one remains focused and centered on the business goals. This often entails avoiding distractions and being able to concentrate on the work being given. Life and business are full of constant distraction and issues which are often a major factor in the failure of home based businesses.With a home based business marketing career, one of the biggest assets is the building and retaining of clientele. Getting the word out is crucial in obtaining new business and creating an incredible base of clientele. Once established, a high level of customer service and accuracy are crucial in retaining that customer for future business.

A Guide to Choosing a Home Based Business That is Right For You

With the plethora of options available as far as home based businesses are concerned, it can be hard to decide which one to go in for. The choices are so many and so varied, that it can be difficult to assess the features of the different online businesses, and make a wise decision that will result in long term profitability.What are the factors you should consider while choosing a home based business? Here are some pointers that will set you on the path to online business success – finding the right home based business is really the key to achieving profits in online business.The most fundamental aspect when it comes to choosing a home based business is that you should like what you are doing. Choose an area of interest to you, where your knowledge and experience in the field will come in useful. When you are good at something, your chances of succeeding in a business related to that area are always higher.Consider the time you will have to put into a particular business. How much time will you have to devote to your business in order to gain the rewards you are looking for? How much flexibility will you have as far as working hours are concerned? Choose a business whose requirements can be fulfilled within the time you have available.Another important decision you will have to make concerns the type of business you want to be involved in. If you are starting something from scratch on your own, remember that you will have to consider and manage every aspect of the business including sales, production, finances and so on. If, on the other hand, you are going in for an online business opportunity, you will be focusing on a few tasks, while the responsibility for areas such as those mentioned rest with the organization that you are partnered with. So you have to decide whether you want to run your business on your own or as part of a larger set up.There are different ways to actually locate home business opportunities, so explore as many avenues as possible so that you have the best chances of finding the home based business that is right for you. Talking to friends and acquaintances who are already involved in a home based business could give you some good ideas. Look at ads in publications for leads to owning a home based business. If you are looking at businesses online, make sure that they are established companies who have a good name in the industry. There are many fly by night operators who make big promises of huge profits – use your common sense to separate the wheat from the chaff, and you are sure to find the perfect home business opportunity.

International Business Organization Development Factors For Consideration

International Business Organization

Export/International business can take on many challenges as it unfolds. Goal should be to construct the company’s strategic building blocks, using it’s assets to support international opportunities. The outline is formatted from a more basic approach, increasing through stages of complexity. There will be points below that overlap and dovetail. Some corporations may have already touched on many of these points. The examples below are geared toward the food/protein industries. Nevertheless, the concepts are transferable to many others. Below are organizational ideas for consideration:

I. International Business Unit Establishment- Create P&L.
A. Budget to encompass 3-5 key trade shows and conferences that support the geographic strategy.

- Restaurant Chain Shows (Subway, McDonalds, etc.)- Important shows that demonstrate a company’s willingness to globally expand with the chains.

- Distributor Shows.

- Trade organization conferences. Provide key insights to new emerging markets and trends i.e., USMEF, USDEC, etc.

B. Forecasting- By product category and market to determine business profitability.

C. Expenses- Identify expenses against the business. Be fiscally prudent.

II. Geography- Are the most immediate markets being efficiently addressed by export? Begin with the immediate opportunities i.e., target nearest or import friendly international geographic markets.

A. Canada-

B. Mexico-

C. Caribbean-

D. Domestic Exporters-

III. Export Product Portfolio- Product’s export potential? What are the popular US items sold? Using meat products as an example:

A. Pork- More than likely highest export potential.

B. Poultry- Certain drawbacks (Avian viruses), but often has the necessary price points for market entry.

C. Beef- Still questionable into many overseas markets (BSE). Slowly improving.

D. Other- Veal and lamb offer the specialty items often sought in many of the smaller boutique markets i.e., Caribbean. Should be a high margin opportunity?

IV. Utilize and maximize current customer base. Grow internationally with domestic customers.

A. Chains- What chains are currently being serviced (i.e., McDonalds)? What are the int’l springboard applications of those chains?

B. Distributors- GFS,US :: GFS, Canada; Sysco, US :: Sysco, Canada…Sysco, Export
C. Schools- Offer products supplied to the US to Puerto Rico. Puerto Rico, Virgin Islands and Guam have same requirements.

D. Retail.

V. Expand Geography- Be first in emerging markets. Chains, trade organizations and trade shows will assist in breaking into new venues.

A. Australia, open to US pork imports. US plants must be Australian approved.

B. Brazil and Argentina- as economies improve, so should pork imports.

C. Middle East- Israel.

D. Asia- SE Asia, Latin America.

VI. Product adaptation-

A. A commitment to international product customization. Overcome import non-tariff barriers through product modification.

B. As point “A” is evaluated, determine volumes and pricing with the customer completing the value proposition.

C. New protein introduction- Growing US Hispanic community looking to satisfy traditional diets i.e., goat. US ranchers begin to emerge from their traditional ranching habits to fill a consumer need. Shift creates new export opportunities.

D. Profit Margin/Revenue Growth- Theoretically, there is no competition for custom production and margins should reflect business value.

VII. Resource utilization-

A. R&D efforts to meet a qualified opportunity. Example, a 51% breaded product can be exported to Canada vs. a product with less than 50% breading.

B. Account Managers- Joint calls on corporate to further support the chains international expansions.

Distributor Managers- Joint calls in evaluating immediate opportunities extending across borders.
C. School Managers- Joint calls in US territories to expand and maximize product presence.

VIII. International Partnership Arrangements. Partnering/Joint Ventures with like businesses overseas. Some ideal targets are Japan, Australia, Mexico, China. Key defining terms…product novelty, business profitability, uniqueness, pricing, product demand, market distribution, language understanding, product understanding. If there is a commitment from an overseas manufacturer who understands the product/species, but lacks certain manufacturing capabilities, a partnership should be suggested.

A. Responsibility considerations :

o Raw Material Hedge

o Currency Hedge

o Brokerage Agreement

o Time lines

o Production Capacity

o Legal contract/Export Insurance

B. Partner’s Responsibilities:

o Volume Projections

o Co-Pack Agreement

o QA Plant Approval

o End User Presentations

o Stand-by Letter of Credit/Purchasing Contract

o Exclusivity

o Currency Hedge

o Other product opportunities

Notice currency hedge may fall under both and is open for negotiation. It depends on relationship’s strength. Many times it should be for the account of the partner. An exception may be made to consummate the deal, or as a long term service insuring a yearly contract renewal.

IX. Licensing- Often used as a barometer in evaluating potential opportunities and minimizing immediate risks.

A. Brand Licensing- What is the true value of a certain brand in an international market? Would be determined by the partner company in that country.

Example. What was the value of the Parkay brand in Canada? Became the second best Canadian margarine brand. Produced by Parmalat in Canada. Brand was licensed by ConAgra US.

B. Technology- Minimizes capital overseas investment, while transferring US production technology.

X. Mergers and Acquisitions- Up to this point a corporation may be supplying and evaluating their export potential. Simultaneously, it should be considering the business worthiness of certain key markets. Ultimately, it may consider investment in those markets.

A. Partnership/JV company may be ripe for buy-out.

B. Margin potential internationally warrants an acquisition for corporate diversification purposes.
C. Many similarities i.e., language, business culture, profitability, increased product demand from growing middle class, business supporting political environment.

D. Overcome stringent food import barriers i.e., EEC. Example- Companies have improved international exposure, opening manufacturing plants within the EEC. An example has been the recent purchase of Sara Lee European brands by Smithfield.

XI. Summary- These idea compilations are based on 20 years of international business experiences with four major corporations and an MA in International Business. No one size fits all. The outline can be used to build new profitable opportunities that may not otherwise have been realized or fully exploited.

RICHARD J. PORWIT has been an International Sales and Business Director with extensive food and CPG experience, including new product development, market growth, profit and loss accountability in retail, food service and business to business markets. Consistently known for exceeding set goals, division turn arounds, with cross-functional team leadership in customized product development. Recognized for ability to establish and expand international markets in Asia, Latin America/Caribbean, and the Middle East.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.